2021-Present
Role
Principal Product Designer, Design Systems
Services
iOS, Android, Web (Coming Soon)
Eventbrite
Marmalade Design System is the way we work, communicate and create together at Eventbrite—a two-sided events marketplace and management platform serving up fine and curious experiences by creators and for their fans and event attendees.
I joined the company back in 2021 knowing we were heading towards a rebrand, and I was tasked as the founding member of our new Design Systems team to revitalize our systems practice in order to enable the product design team and development organizations to build the best experiences for our end users in the most efficient and consistent way possible in service of this rebrand.
My role as Principal Product Designer evolved over the course of my time at Eventbrite from being a hands-on designer deep in the details of documentation and Figma libraries to being team lead and back again, driving strategic direction, persuading stakeholders, and advocating for investment in the team and overall initiative always.
Fast forward to 2025 and our rebrand has begun to roll out, starting with our brand new attendee apps on iOS and Android.
Challenge
Building a design system practice at Eventbrite was a challenge, because of the existence of several old and unmaintained design system attempts.
In addition highly autonomous, globally distributed, remote teams were working in silos without any bandwidth to maintain or evolve old systems, resulting in a design language that was outdated and could not scale to meet the evolving needs of the business.
App Rebrand
During the design, development and launch of the app rebrand and replatforming project, our team collaborated with agency partners to design and implement a new brand language and scale it across our iOS and Android Attendee apps.
This involved my small but mighty team managing extensibility and accessibility across all final screens for hand-off, ensuring that anything done during rapid design sprints was pressure tested and refined for quality.
Outcome
A couple years, 2.5 generations, at least 80 new components, 400+ design tokens, and over 800 imports (that I'm able to measure) of our tooling into production-facing code later, our team has saved the organization over 1,300 days of engineering effort, roughly equivalent to more than $1 million in cost savings annually.
We've also won Best Documentation and Jury's Choice in the 2023 Design System Awards. P.S. Read more about how we quantify outcomes of our design system here in the Zeroheight blog.
All that said, what I'm most proud of is building a design system that celebrates creativity, doesn't take itself too seriously, and helps designers and engineers alike build better boxes at Eventbrite. 🍊 🧡 ✨
