PROBLEM: Digital magazines cannot defy their stereotype as a tablet-bound medium.

SOLUTION: Create a mobile-only magazine built for the Snapchat generation.

GRISTLE

Budget cooking as a lifestyle

THE ASK:

Brainstorm and bring to life the future of the digital magazine.

THE WORK:

There are plenty of places one can go to get recipes, but few that offer low budget recipes, life counseling and late night entertainment all-in-one. The frugal foodie market is underserved by this combination of content and culture. Gristle is an edgy, cheap guide to gloriously gluttonous consumption on a budget.

MY ROLE:

I devised the interface and interactions, taking cues from Snapchat’s content strategy to create a mobile-only magazine. All wayfinding is deliberately lightweight or nonexistent, forcing the reader to explore and engage in a more playful way. There’s also late night content users can trigger via the accelerometer to enjoy the unsavory side of food entertainment.

Annotated Wires