Leverage or create a new technology to connect consumers to a branded cause.
DASANI has the power to spark social media chatter about water conservation in California and beyond. With a newly invented bottle cap that decreases the average faucet flow rate and an integrated social media campaign to get Californians tweeting and competing, Cap the Tap is a simple way to drive conversation and water conservation.
Cap the Tap was the 2016 ADWEEK Project Isaac Gravity Award Winner in the Design Invention category. Read more here.
I designed and built the website and helped write the script of our case study video, making sure our story was consistently told across multiple platforms. I also guided the social media concept; creating incentives for participation by allowing residents to track their impact and by leveraging the rivalry between Norcal and Socal to create social buzz.
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